Released in June 2019, the Planters x Garrixon Studios x Crunch Force 1s was co-designed by Sam Woolley, Seth Fowler, Richie Range and Jeff Cole. The limited-edition sneaker is outfitted in blue tumbled leather and black suede with bright lining as a reference to the Mr. Peanut icon. The mascot's image comes embroidered on the tongue and the company's logo brands the heel.

Art Director: Sam Woolley
Director/Editor: Wheaton Simis
Creative Director: Mimia Johnson
Group Creative Director: Mike Pierantozzi

For Super Bowl LIV in 2020, we did the unthinkable: we killed Mr. Peanut, a beloved 104 year-old mascot. After a week of mourning, we brought him back as Baby Nut. This campaign was covered extensively by various media outlets (CNN called it a “perfect setup for a Super Bowl commercial”) and was the subject of late night talk show monologues. It was also mentioned on SNL twice, and even made it into a New Yorker cartoon.

Art Director: Sam Woolley
Copy Writer: Becca Weisz
Creative Director: Vince Lim
Group Creative Director: Mike Pierantozzi

After his untimely death, a newer, younger incarnation of Mr. Peanut was born. Baby Nut grew from the soil using the strength of Kool-Aid Man’s tears and the rays of the sun. Character design for 2D versions of Baby Nut.

Art Director: Sam Woolley
Creative Director: Vince Lim
Group Creative Director: Mike Pierantozzi

Planters has once again partnered with Movember to drive awareness for men’s health issues – and Mr. Peanut is growing a moustache. Throughout Movember, MR. PEANUT and Queer Eye star Jonathan Van Ness are taking to social media to shell out advice for the men’s health movement and striving to bring more openness to the men’s health discussion. Three Movember participants video-chatted with the legume and the grooming guru to get tips on how to properly maintain a Movember moustache as well as having a conversation about men’s health and how to be their best selves--inside and out.

Art Director: Sam Woolley
Director/Editor: Wheaton Simis
Creative Director: Mimia Johnson
Group Creative Director: Mike Pierantozzi

The holidays can be demanding, from picking the perfect gift to purchasing all the decorations. To help ease the holiday stress, Planters launched The Great Crunchmas Giveaway! Running from December 1st - December 25th, fans had the opportunity to win a daily prize of a $25 prepaid card or at the end of the week a $5,000 check! All they had to do was purchase a can of nuts, scan the QR code, and be entered to win the perfect holiday prizes.

To promote the program, Planters released a hero video explaining exactly how to enter the giveaway. To continue the excitement throughout the month, Planters released six supporting social assets across channels.

Art Director/ Designer: Sam Woolley
Editor: Neil Fennell
Creative Director: Didima Arrieta Martinez
Group Creative Director: Mike Pierantozzi

Mr. Peanut & Richard Blais are here to help you crack the holidays with easy (& delicious) recipes featuring Planters roasted cashews Develop 3 social posts showcasing the 3 cashews recipes brought to you by Planters

Art Director/ Designer: Sam Woolley
Copywriter: Becca Weisz
Creative Director: Didima Arrieta Martinez
Group Creative Director: Mike Pierantozzi

The iconic retro snack product, Cheez Balls is back! To celebrate, PLANTERS gave away 350 canisters of Cheez Powder to customers on social media tweeting about the foods they’d pair with this new topping. We live streamed a giant jar being filled with Cheez Balls and prompted fans to guess how many it will take to fill the jar, S&Ding participants with Cheez Ball cans and Cheez Powder Shakers.

Art Director / Packaging Designer: Sam Woolley
Copywriter: Becca Weisz
ACD: Didima Arrieta Martinez
Group Creative Director: Mike Pierantozzi

CheezBallin’ March Madness: a 360 digital campaign for new Cheez Ball flavors.

Creative Director, Editor: Wheaton Simis
Art Director: Sam Woolley
Copywriter: Katie Haller

Mr. P and his trusty NUTmobile are hitting the racetrack — and challenging the new 2020 Toyota GR Supra for a winner takes all racing event!

Art Director: Sam Woolley
Director/Editor: Wheaton Simis
Creative Director: Mimia Johnson
Group Creative Director: Mike Pierantozzi

To bring back the limited time-only “Ghoul Aid” for Halloween, Kool-Aid released a fun (but very spooky) spot to haunt viewers across the internet. Kool-Aid Man is known for crashing important cultural moments, but he’s also been hiding in a haunted house ready to scare visitors just in time for Halloween.

Art Director/ Designer: Sam Woolley
Editor: Wheaton Simis
Copywriter: Becca Weisz, Matt Fusaro
ACD: Didima Arrieta Martinez, Dan Ahern
Group Creative Director: Mike Pierantozzi

On August 9, the Kool-Aid Man celebrated National Kool-Aid Day with a squad of musical talent for his new song “OH YEAH! Anthem.” Celebrities like Flava Flav and Raven-Symone teamed up to give The Kool-Aid Man a special shout-out on Twitter. Everyone sang the lyrics to “OH YEAH! Anthem,” a tribute to the character that crashed into their lives and is here to stay.

Art Director/ Designer: Sam Woolley
Editor: Wheaton Simis
Copywriter: Becca Weisz, Matt Fusaro
ACD: Didima Arrieta Martinez ,Dan Ahern
Group Creative Director: Mike Pierantozzi

On September 19, Kool-Aid launched an alien-themed drink and product giveaway on Twitter for all those parched from the lack of truth out there. To celebrate the launch of this extraterrestrial beverage on September 19, all Area 51 truthers had to do was use #UFOYeah or #promo in a tweet to enter for a chance to win a special, limited-edition designed package of Kool-Aid.

Reacting to a cultural moment that was tied to literally crashing a specific place/moment (Area 51) to ‘see dem aliens,’ entering the raid conversation was a no brainer for Kool Aid Man and the unapologetic fun he brings to anything and everything

Art Director/ Packaging Designer: Sam Woolley
Copywriter: Becca Weisz
ACD: Didima Arrieta Martinez ,Dan Ahern
Creative Director: Vince Lim

ScottsMiracle-Gro today unveils its first-ever Super Bowl commercial. The spot, which will run during the second quarter, highlights those special outdoor moments we’ve all grown to love and appreciate and features celebrity cameos from John Travolta and his daughter, Ella; Martha Stewart; actor Leslie David Baker; NASCAR driver Kyle Busch; actor Carl Weathers; and fitness instructor Emma Lovewell.The upbeat and optimistic ad encourages gardeners—both new and experienced—to “Keep Growing” with the chance to win the lawn and garden of their dreams

Art Director: Sam Woolley
Copy Writer: Austin Hunt
Creative Director: Tim Clarke, Alex Mulhern
Group Creative Director: Mike Pierantozzi

ScottMiracleGro’s Fall Lawns campaign highlighting autumn as the perfect season for family get-togethers and bonding--outdoors and safe during quarantine.

Art Director: Sam Woolley
Copy Writer: Austin Hunt
Editor: Miky Wolf
Creative Director: Tim Clarke

Full color back page in the New York Times

Art Director: Sam Woolley
Copy Writer: Austin Hunt
Creative Director: Tim Clarke, David Gonsalves

For SuperBowl LIV in 2019, DEVOUR brought back the nostalgia of ‘90s phone sex lines and commercials, but for food. When someone called 1-83-FOOD-PORN, one of 6 chef-operators walked them through the sensorial experience of eating DEVOUR

Art Director: Sam Woolley
Creative Director: Michael Roma, James Spector

Cracker Barrel Cheese is a brand loved by cheese lovers because they themselves love cheese. And they won’t put their label on just anything.

Art Director/ Storyboard - Sam Woolley
ACD - Dídima Arrieta Martínez
DP - Ross Richardson
Editor - Jake Zimet
Colorist - Carlos Flores

Tomcat’s 2020 Halloween campaign, featuring a real-life horror story for mice around the world: Tomcat traps.

Art Director: Sam Woolley
Copy Writer: Austin Hunt
Director/Editor: Danny Chamberlain
Creative Director: Tim Clarke, Alex Mulhern